Your satisfaction is the goal of our business

Company

Company Monus is a renowned manufacturer of Fast and Monus cigarettes, which are synonymous of one of the most famous Serbian brands in the entire tobacco industry.
Monus was founded in 1993. Initially, it was engaged in wholesale trade in consumable goods and in 1999 a strategic decision was made on the new development program and investment in the tobacco industry.
Brands included in our portfolio are the result of a combination of a creative vision and energy of the management as well as the experience of outstanding technologists.
Company Monus continuously improves and modernizes the existing brands, as well as the creative solutions for new brands of cigarettes and packaging.
Some of our globally known brands are FAST, MONUS, DE SANTIS, NERO, FLOYD.
In addition to the above, we are constantly working on the development of new brands like EAST, HAPPY and others.
Fast, as the first brand, was marketed in 2001 and was originally manufactured in cigarette factories in Niš, Vranje and Podgorica.
With the creative and quality business strategy, the brand Fast became the best-selling cigarette in the market of Serbia and Montenegro in 2002, which contributed to the decision to build our own factory that still exists in Inđija. The manufacture started in 2005.
Today, Monus has one of the most modern factories in the Balkans, which covers over 22,000 square meters, of which the production plant covers 13,010 square meters, and the finished product warehouse and the tobacco store covers 7,236 square meters.
A factory that is fully automated, with six production lines and wide technical and technological capabilities. The capacity of each individual line is 10,000 cigarettes per minute.
The company is in possession of ISO 9001: 2008 certificate issued by SGS (Société Générale de Surveillance), the world's largest certification company. In addition, Monus is the only tobacco company in Serbia that has been in possession of a Certificate of Accreditation of the Laboratory for Tobacco and Tobacco Products (ISO 17025), issued by the ATS (Accreditation Body of Serbia) since June 2009.
Monus's strategic orientation is focused on expanding its operations beyond the borders of our country's territory, opening up new markets and increasing its participation in existing markets.
Monus achieved cooperation and exported its brands into domestic markets in the CEFTA region: Bosnia and Herzegovina, Duty Free in Europe, Duty Free in Africa and Duty free in the Middle East.
We are able to offer high quality products. Our production potential can meet contemporary challenges, taking into account the diversity of customer needs and requirements.
Monus exclusively operates in accordance with all legal regulations, both in domestic and in the territories of other markets. Our company places special emphasis on environmental protection. The modern technology we use in the production process enables us to maintain an ecological balance and is completely safe for human health.

MISSION

The main goal of the company is to understand and satisfy the needs of consumers in a better quality way than the competition. Following the contemporary trends in the tobacco industry, we tend to satisfy the needs and expectations of consumers. Successful realization of new products that will contribute to the strengthening of the company "MONUS", as well as to meeting the expectations of employees.
Good information about the quality of tobacco and maintaining the price and quality relationship, which we provide to our consumers, ensures to us, both the loyalty of the existing and attracting new consumers.
Monus strives to follow global trends, not only in product quality, but also in design solutions as well as in communicating with its consumers.
Through continuous creativity and innovation, Monus keeps and nurtures its existing brands and invests in the development of new ones.
We are guided by a simple idea, which is the TOP QUALITY, INNOVATIVE DESIGN, ATTRACTIVE FORMATS AND DEFINITELY THE BEST PRICE.

VISSION

Through continuous investments in the growth and productivity of the company, we aim to ensure a leading position among cigarette manufacturers in Serbia and in the region.
A successful, efficient, professional company which develops a stable and long-term business relationship based on mutual trust and understanding. As a socially responsible company, we plan to actively contribute and invest in various projects relevant to the wider social community.
Employees are the highest value of our company and therefore we continuously invest in their education and training. By our willingness and enthusiasm, we want to be a step ahead of everyone.
Satisfaction, improvement, training and development of our employees are a priority for our company, which it proves on a daily basis.

POLITICS OF QUALITY

In "MONUS", all employees are permanently committed to continuous improvement of the quality of all our products and services, to provision of products that meet the requirements, needs and expectations of the users, requirements of laws and regulations governing the manufacture of cigarettes, to reduction of operating costs, environmental protection and occupational health and safety of employees.
The Quality Policy of the company "MONUS" takes into account the business environment (context) and strategic orientation and is based on the following:
► Manufacture of products and provision of services that meet the requirements, needs and expectations of users and other stakeholders.
► Continuous improvement of all our processes and constant monitoring of user satisfaction.
► The Top Management’s obligation to stimulate employees at all levels, by creating and maintaining the work atmosphere, to fully and actively participate in the achievement of MONUS's business goals.
► Continuous and planned education, training and motivation of employees, with the aim of efficient and quality execution of existing and new jobs.
► Application of a process approach in managing all resources and activities and managing a system of interconnected processes.
► Identifying the risks and opportunities in business, planning of measures related to risks and opportunities, integrating these measures into all business processes and their valuation.
► Making business and other decisions based on analysis of data and information.
► Continuous improvement of relations and development of partnerships with suppliers, thus contributing to optimal satisfaction of mutual interests.
The Quality Policy of MONUS is an integral part of the overall business policy. All MONUS managers are responsible for its implementation, as well as for continuous development and improvement of the quality management system. Quality Policy is periodically reviewed and amended, if required.

Domestic Markets in CEFTA region

Duty Free in Europe

Duty Free in Africa

Duty Free in Near East

Brand Portfolio

Company Monus improves and perfects its complete brand portfolio on a daily basis, while monitoring the activities of the competition, as well as the wishes of its consumers and associates.
The current portfolio contains the brands which are suited for all markets, target age as well as for the consumers of different status structures.
Monus is a company which has one of the most important brand-related characteristics, and that is its flexibility.
Monus is able to create its own portfolio, it designs its brand strategy and implements it. The great advantage is that the complete Monus brand portfolio is truly flexible and can be changed in accordance with the requirements of the market around the world.
Inspiration and creativity focused on creating the new and redesigning the existing ones comes from highly qualified people who work in the marketing and development sector.
In our portfolio you can find more than 10 different brands in different extensions in which we invest day after day.
Every brand of our portfolio is guided by the idea of individuality and revolutionary creativity. The diversity of our brands allows us the positioning in different markets.
Knowledge and technology, commitment to customers and consumers, investing in strong and recognizable brands are the foundation of the company Monus which we develop every day. We are a domestic manufacturer which has global values!

Private label

Private labels are owned by vendors who hire manufacturers to manufacture products to which the brand will be assigned, all with the aim of satisfying end users. In addition to the manufacture, the Monus has the ability to offer the development and brand creation for those purposes.
With complex processes, investing in innovation, knowledge and skills of employees, Monus develops a brand that creates added value for its customers. A private label is synonymous of brands managed by a client, not by a manufacturer to whom the development or manufacture has been outsourced. Private label serves to customers as an additional means of differentiating and meeting the needs of consumers or markets with a lower or higher priced product category.
Monus's service in this segment enables its customers to form their price more freely, through easier struggle with competition in the market, as well as by improving their own image of the brand, which inevitably leads to higher profits of the client who engages us. The advantages which a client gets by engaging our company in the production or development of a label include greater supervision of brand management and promotion, exclusivity in sales, thereby increasing customer loyalty, establishing close relationships with customers and establishing better relationships with brand manufacturers.
The most advanced stage in the development of the private label offered by Monus will bring you to a leadership that provides innovative, unique and creative brands and products of the same or better quality and price than those existing in the market.
Monus, with its great experience and educated team of people who are monitoring global markets, can offer you a complete development by analyzing and describing your brand's proposal, or producing your brand in relation to your needs and requirements.
Tell us your requirements, we will perfect them, realize them and give you the opportunity to choose the best!

Packaging

„Monus“ is equipped with six highly automatized lines for production and packaging of cigarettes of different size and shapes of packing.

First production line for slims cigarettes:
- cigarette lenght 95 mm
- cigarette diameter 6 mm
- filter lenght 25 mm
Speed of the machine is 8.400 cigarettes/minute, that is 420 packs/minute.
Pack shape is octagonal. Group packaging (box) can be either in cardboard with polypropilene over cardboard or only in polypropilene naked.

Second production line for „king size“ (KS) cigarettes – soft pack.
- cigarette lenght 84 mm
- cigarette diameter 7,9 mm
- filter lenght 20 mm
Speed of the machine is 10.000 cigarettes/minute, that is 500 packs/minute.
Pack is in soft packing. Group packaging (box) is in wrapping paper.

Third production line for octagonal classic cigarettes.
- cigarette lenght 91 mm
- cigarette diameter 7,9 mm
- filter lenght 25 mm
Speed of the machine is 8.400 cigarettes/minute, that is 420 packs/minunte.
Pack shape is octagonal. Group packaging (box) can be either in cardboard with polypropilene over cardboard or only in polypropilene naked.

Fourth production line for KS cigarettes – hard pack
- cigarette lenght 84 mm
- cigarette diameter 7,9 mm
- filter lenght 25 mm
Speed of the machine is 10.000 cigarettes/minute, that is 500 packs/minute.
Pack shape is rectangular. Group packaging (box) can be in either in cardboard with polypropilene over cardboard or only in polypropilene naked.

Fifth production line for KS cigarettes – hard pack
- cigarette lenght 84 mm
- cigarette diameter 7,9 mm
- filter lenght 27 mm
Speed of the machine is 10.000 cigarettes/minute, that is 500 packs/minute.
Pack shape is rectangular. Group packaging (box) can be either in cardboard with polypropilene over cardboard or only in polypropilene naked.

Sixth production line for 100S cigarettes – hard pack
- cigarette lenght 98 mm
- cigarette diameter 7,9 mm
- filter lenght 27 mm
Speed of the machine is 10.000 cigarettes/minute, that is 500 packs/minute.
Pack shape is rectangular. Group packaging (box) can be only in wrapping paper.